If you are interested in the way people think, what impacts their decision making or what drives people to act or behave in a particular way, then I recommend you read the following books. Each offers an insight into the human decision-making process and the factors that influence our decisions, often without us realising our decisions have, in fact, been influenced.
Recommended Reading
WHY - Understanding Motive and Motivation - JOHN BUCKLEY PHD
Why – how many of us have asked this question and how many times, have we asked it? Why won’t my children do what I tell them? Why does someone have an affair? Why does someone become a terrorist? Why aren’t my employees productive? This book explores motivational theories and brings together many of the best known theories. It explains them in a way that is easily understood and has utility in our personal life, and in the workplace.
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