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Thistle Consultancy and Training

41 - 24 - 15. What is so significant about these numbers?

this is the amount of time we spend at work engaged in persuasion and influence activities, regardless of our role. 

Research conducted by Daniel Pink* has shown that no matter what their job, workers spend an average of 41% of their time engaged in persuasion and influence activities. That's 24 minutes of every hour or 15 hours of every week lost to persuasion and influence attempts. 


Now multiply that over the course of a year. Now multiply that by the number of people in your team or staff that you employ.


How much time are you losing every year??


What if you and your team understood the science behind persuasion? What if they were able to be more efficient, effective and successful in their persuasion attempts? What would that mean to your business? 


At Thistle Consultancy and Training we can introduce you and your team to the science behind effective and ethical influence and persuasion. 


We have partnered with Dr Robert Cialdini (recognised internationally as the ‘godfather of influence’) to become a founding member of the Cialdini Institute and one of only a very small number of Cialdini Certified Coaches in Australia. 


Contact us today to discuss how we can help you and your team stop losing time by becoming more effective in your persuasion efforts. 



Contact Us

We would love to hear from you.

If you would like further information about any of our training programs or to discuss a custom training package reach out to us at

Thistle Consultancy and Training

info@thistleconsultancy.com.au

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Daniel Pink research

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Daniel Pink research

Read more about the research conducted by Daniel Pink. 


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Dr RObert Cialdini

take our influence quiz

Daniel Pink research

Learn More about Dr Robert Cialdini. 



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take our influence quiz

take our influence quiz

take our influence quiz

Take our short quiz to see how well you understand the science behind persuasion.

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