Dr Robert Cialdini - Godfather of Influence

 Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests.  The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.
 

His books, including Influence and Pre-Suasion, have sold more than 7-million copies in 48 different languages.
 

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business.  His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. 

He is referred to as The Godfather of Influence because all the others stand on his shoulders. All others use his research. He is the originator. He isn’t the godfather because of his ability to tell stories and apply the science. He created the science.

 Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.  Dr. Cialdini received his PhD from University of North Carolina and post doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland.
 

He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
 

In acknowledgment of his outstanding research achievements and contributions in  behavioural  science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019. 

 Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, Influence: Psychology of Persuasion. The book is a New York Times Business bestseller. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 different languages.
 

Influence: Psychology of Persuasion is a result of years of study into the reasons that people comply with requests in business settings. It ranks consistently within the top one half of one percent of books sold on Amazon.com
 

Harvard Business Review lists Dr. Robert Cialdini’s research in  “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.